Blog
Buyer guides & founder playbooks
Honest, practical writing about choosing SaaS, building distribution, and getting your product in front of the right people.
5/20/2026
SaaS Onboarding That Activates Users in 7 Days
Discover how defining a precise activation event and relentlessly optimizing your SaaS onboarding can transform sign-ups into loyal, engaged customers, ensuring your product's long-term success.
5/20/2026
Cold Email for SaaS That Actually Books Demos
Discover how targeted cold email can become the highest ROI channel for your SaaS business, booking demos consistently when you approach it with precision rather than generic mass blasts.
5/20/2026
SaaS SEO for Founders: How to Rank Without a Team
Discover how SaaS founders can achieve top search rankings and drive significant growth without a dedicated SEO team by focusing on overlooked niches and high-intent keywords.
5/20/2026
SaaS Landing Page That Converts: A Founder's Guide
Discover how to transform your underperforming SaaS landing page from a 0.4% conversion rate to 4% by focusing on ruthless clarity in your headline, proof, and call to action.
5/20/2026
How to Get Your First 10 Customers
The first 10 paying customers aren't a marketing problem. They're 30 to 60 honest conversations with specific named humans. Here's the playbook.
5/20/2026
The Build in Public Playbook for SaaS Founders
This is the honest, tactical build in public playbook for turning your early ideas into a SaaS product with your first 100 customers.
5/20/2026
SaaS Pricing Strategy: A Practical Guide for Founders
This is the honest, no-fluff guide to SaaS pricing I wish I had when I was starting out from zero.
5/20/2026
How to Validate a SaaS Idea Before You Write Code
This is a tactical guide for founders on how to validate a SaaS idea using customer interviews, simple landing pages, and smart pricing tests before writing any code.
5/20/2026
How to Get Your First 100 SaaS Customers
Going from 0 to 100 paying customers is the hardest stretch of a SaaS founder's life. Here's the channel-by-channel playbook that actually works in 2026, with the scripts.
5/20/2026
SaaS Launch Checklist: 47 Things to Do Before Launch
Most SaaS launches fail not because the product is bad, but because the founder forgot the small things. Here's the 47-item checklist that catches them.
5/20/2026
Where to Launch Your SaaS Product in 2026
Every launch platform has a personality. Pick the wrong one and you ship to silence. Here's where founders are actually getting traction in 2026, and the order to launch in.